At Indirookh, we have always strived to be socially conscious and a sustainable brand. Our association with various Artisan Groups is a part of taking our responsibility seriously.
Aham Bhumika has been associated with us for nearly 4 years and together we have created a range of hand embroidered products done by their rural women. They provide employment opportunity to rural women on the outskirts of Bhopal and help them earn and support themselves economically. It is a wonderful organisation and you can read more about them here https://ahambhumika.org/